Lori oversees all aspects of marketing for GISinc. With her broad base of experience, thought leadership, and passion for creating, Lori and her team of seasoned professionals lead the charge in telling our story. Her focus is on educating and nurturing the market through outbound efforts including digital media, public relations, brand management, partner collaboration, marketing automation, events and tradeshows, and targeted integrated marketing campaigns. Lori also oversees Sales Operations, which helps to provide insight into pipeline management, lead generation activities, while supporting the efforts of our sales teams through the management of our CRM.
After advancing in the field of Marketing for over 15 years, Lori went back to college, while managing her own consulting business, to finish her education. She attended Brandman University, where she earned her Bachelor of Administration with an emphasis in Marketing, graduating Magna Cum Laude.
Lori brings 20 years of marketing experience to GISinc. Prior to coming to GISinc, Lori had her own marketing consulting business and prior to that, she worked the bulk of her career in Silicon Valley for various companies, ranging from start-ups to Fortune 500’s.
Tasty Tidbit: Legacy "Raider Nation"
As a Bay Area native, I had a 50/50 chance of being an Oakland Raiders fan. I’m more than a fan; I’m family. My father, a professional football player, played his entire career for the Oakland Raider’s. As a young girl, he was larger than life and football remained an integral part of our lives, even after he retired.
My father passed away suddenly when I was young, but his legacy lives on to this day. The Raider organization has continued to impact my family since my father’s passing. For example, the Raider organization ensured that my husband had permission to propose to me on the 50-yard line in front of 50,000 fans on Christmas Eve!
Football has remained a constant in our family and continues to be passed down to the next generation. When it’s football season; it’s always Raider Nation– win or lose.
While football has impacted my life, it certainly does not define me. I am passionate about my family, friends, career, and all that I do—seeking to positively impact everybody with whom I interact.